Packages
This page is for making a decision, not just reading a list. Each build package and service plan is broken down in full — what it is, what it includes, what the technology means, and what fits different businesses.
Builder package
Builder platforms are managed tools — you pay a monthly fee and they handle the hosting, updates, and technical side. The trade-off is less control but a lower upfront cost and a site you can edit yourself without a developer. Starting from £750.
Not all builder platforms are the same. Squarespace is built for presentation. Wix is the most flexible. WordPress.com suits content-heavy sites. Square Online and Shopify are stronger when selling matters. Webflow and Framer lean more design-led. Cloudflare is a far more technical route. The platform we recommend depends entirely on what the business actually needs the site to do. Below is an honest breakdown of each.
The cleanest builder for businesses that want polished visual presentation with minimal setup effort. Strong template quality, tight typography defaults, and a consistent design system that is difficult to break.
Squarespace is the right choice when presentation matters more than flexibility — photographers, therapists, consultants, and service businesses that want a site that looks properly built without a complex setup. Official support guidance now centres the Basic, Core, Plus, and Advanced plans, with a 14-day trial and country-based pricing shown on the pricing page.
The most flexible mainstream builder for businesses that want to manage pages, bookings, products, and marketing tools themselves without moving into a full custom build.
Wix makes sense when a business wants a builder it can keep using itself, but needs more functional range than a very locked-down platform offers. The official plans page currently shows a free start plus paid tiers from Light through Business Elite, with pricing varying by location and billing term.
A managed WordPress service for content-heavy sites that want WordPress.com to handle the hosting layer; this is not the same thing as running self-hosted WordPress.org.
WordPress.com is the right choice when publishing, articles, memberships, or a content-first structure matter more than visual simplicity. The official pricing page currently runs from a free plan through Personal, Premium, Business, and Commerce, while the official support guide makes clear that WordPress.org is the separate self-hosted route.
The standout builder for businesses that sell in person and online and want their website, orders, item library, and Square POS workflow living in the same system.
Square Online is the standout choice for bakeries, cafes, food businesses, local shops, and hybrid traders who need click-and-collect, local delivery, subscriptions, or one operational view across online and in-person selling. Official plan information currently shows a free tier plus paid Plus and Premium options, with the paid monthly fee applying per location.
The ecommerce-first builder for businesses where products, stock, payments, fulfilment, and ongoing selling matter more than brochure presentation.
Shopify is the right answer when the business is genuinely becoming an online shop, not simply adding a card payment button to a brochure site. Official pricing currently starts with a free trial, then tiers from Basic through Plus, and its value shows up most clearly once stock, fulfilment, promotions, or POS sync matter every week.
A quick-start website builder for microbusinesses that want to get online fast with one provider handling the site, email, and entry-level marketing tools.
GoDaddy Website Builder makes sense when speed, simplicity, and a single provider matter more than polish or custom structure. The official builder page currently shows a free start and paid Basic, Premium, and Commerce tiers, but it is usually the first platform a business outgrows once content, selling, or brand demands become more serious.
A small-business website builder aimed at owners who want one provider handling the site, domain, email, and a guided setup with as little technical friction as possible.
IONOS suits owners who want a first website, a matching domain, and business services all handled in one place with minimal setup effort. The official UK builder page currently leads with a risk-free trial angle and a 30-day money-back guarantee, but we would only steer a client here when convenience matters more than long-term flexibility or visual polish.
A budget-led builder for owners who want AI-assisted setup, ecommerce capability, and low monthly entry cost without spending custom-build money up front.
Hostinger Website Builder is compelling when a client wants a managed site at the lower end of the budget and genuinely plans to self-manage it afterwards. The official pricing page currently leads with Premium and Business Website Builder plans, and it is one of the better budget options when cost matters more than polish or custom structure.
A design-led visual build platform for teams that want more structure and frontend control than a mainstream builder, without dropping immediately into a fully coded build.
Webflow is the strongest builder-like platform when a business wants sharper design, content structure, and page control without going fully custom in code. The official pricing page currently centres Starter, Basic, CMS, Business, and Ecommerce site plans, but it is best used when someone experienced is shaping the system from the start.
A modern design-first builder for marketing sites and landing pages where visual feel, motion, and a fast publishing workflow matter more than heavy backend operations.
Framer is a strong recommendation for launch sites, campaign pages, and modern service brands where visual presentation is central to the sale. The official pricing page currently offers a free entry path and paid site tiers beyond it, but once a client needs deeper selling, richer operations, or stricter backend structure, it stops being the obvious answer.
An edge-hosted frontend platform for technical teams and developer-led builds, not a mainstream drag-and-drop builder for a hands-off local business owner.
Cloudflare Pages belongs here because it is an excellent route for a coded static or app-like frontend, but it is not the platform we would hand to a non-technical owner expecting a drag-and-drop website builder. The official Pages product page positions it as a full-stack platform for frontend developers, so we would only recommend it when the client is comfortable with an explicitly developer-led workflow.
Managed platforms like Squarespace, Wix, Shopify, WordPress.com, Square Online, GoDaddy, IONOS, Hostinger, Webflow, and Framer do not give us the same code-level control as a static or fully custom build. Cloudflare is the exception in this list because it is a developer-led frontend platform rather than a typical builder. If the engine is a requirement, the Static package or above is the right starting point.
Static package
A static website is built from HTML, CSS, and JavaScript files that live on a server and are delivered directly to the browser. There is no database behind it, no platform processing the page before it loads, and nothing running in the background. The browser receives the files and displays them — that is the whole chain.
For most small and local businesses, this is the right starting point. Static sites are fast, cheap to host, owned outright, and have no monthly platform fee. Starting from £1,450.
HTML (HyperText Markup Language) is the document that defines what exists on a page. Every heading, paragraph, image, link, and form is an HTML element. It tells the browser what the content is — not what it looks like.
HTML is what search engines read. Well-written HTML means Google can understand your content, categorise it correctly, and show it to the right people. Poor HTML means the site exists but is invisible to how search engines index it.
HTML on its own looks like a plain text document. All appearance comes from CSS.
CSS (Cascading Style Sheets) controls how everything looks. Colours, fonts, layout, spacing, and animation are all CSS. It is a separate file from the HTML, which means appearance can be updated without touching the content structure.
When the brand colours change, the font is swapped, or the layout needs to work differently on mobile — that is CSS. We write it using design tokens (reusable variables) so a change in one place updates consistently across the whole site.
Poorly structured CSS becomes impossible to maintain. We write it with clear organisation from the start so future changes are straightforward.
JavaScript is the layer that makes things respond and update without reloading the page. Menus that open and close, forms that validate before they submit, content that loads or changes based on what the user does — all of that is JavaScript.
On a static site, JavaScript is kept to what the site actually needs. Every extra script adds load time and another potential point of failure. We use it deliberately, not by default.
JavaScript depends on the browser to run. If it fails to load, the rest of the page should still work. We build with that assumption from the start.
Hosting is the server that stores your site files and delivers them to anyone who types your address. It is not the same as a domain name — the domain is the address, hosting is the building it points to.
For static sites, hosting is simple and inexpensive. The files are delivered directly to the browser — there is no database, no server-side processing, nothing that slows down under load or fails at scale. Typical cost is a few pounds a month.
Your domain and your hosting are two separate things that both need annual renewal. We document both clearly so they are never a surprise.
Why static over a builder
A builder platform charges a monthly fee for as long as you use the site. Cancel the subscription and the site disappears. A static site has no ongoing platform fee — the cost is hosting, which is a few pounds a month, and that is all.
The code is also clean and portable. If the business moves to a different developer, the files come with it. There is no lock-in.
What you bring
What we handle
Pro package
The Pro package is for businesses where the site is part of daily operations — products, orders, customer accounts, admin flows, and inventory. Not a marketing site with a shop bolted on. A platform built to the business's actual structure from the start. Starting from £3,850.
What Pro builds actually include
Checkout and payment
Payment gateway integration (Stripe, PayPal, or equivalent). Order confirmation and email receipts. Basic fraud protection. Tax and delivery configuration built to the business model — not to a default template.
Product catalogue
Categories, subcategories, variants, descriptions, pricing, and imagery. Stock and availability management for businesses that track inventory day to day. Filtering and search structured around how customers actually look for things.
Customer accounts and orders
Customer account creation and login. Order history and status tracking. Repeat purchase flows where relevant. Scoped at the start of the project — not assumed — because not every business needs every feature.
Admin and handover
Backend documentation covering products, orders, and content management. A staged go-live so the full platform is reviewed and tested before launch. An extended training session covering all operational and admin areas in detail.
Included as standard
Every Pro build includes the accessibility engine integrated and configured as part of the build — not retrofitted afterwards. The engine lets any visitor change contrast, font size, letter spacing, motion, and display preferences in real time without touching the underlying design. For a high-traffic or high-visibility platform, this is the difference between a site that is accessible to most people and one that works for everyone.
Build packages above. Service plans below.
The build is a one-off project — a defined scope, a real deliverable, and a proper handover. The service plan is what comes after. A standing arrangement so the site keeps moving without every small change becoming a separate decision.
The four service plans below cover everything from occasional help to the closest working relationship we offer.
Pay as you go
The right option when the site is stable and support needs are genuinely infrequent. No monthly fee, no retainer, no minimum spend. Each amendment is assessed and confirmed before any work starts. Starting from £20 per amendment.
How PAYG works
Email a clear description of what needs changing — one task, or a short list.
We assess the number of amendments required and the cost. No work begins until you have confirmed.
Work is completed, reviewed, and confirmed before the invoice is raised.
Honest context
PAYG works well when the site is a stable online presence that needs the occasional text update, image swap, or contact detail change — and nothing more. If the site needs regular updates or is part of how the business runs week to week, a service plan will cost less per amendment and move faster.
Basic plan
Five amendments a month, billed monthly at £10 or annually at £8/month. Designed for static sites, therapy and trade sites, and businesses that update occasionally but benefit from having someone on hand when they do.
What five amendments actually covers
For a site that changes a handful of times a month, five amendments covers most months cleanly. Requests that exceed the allowance are flagged before any extra work begins.
Right fit check
Basic is the right tier if the site changes less than once a week on average and most changes are small, contained edits. If the site is updated more frequently, or changes are more structural — new sections, seasonal content swaps, promotions — the Moderate plan will handle it more comfortably.
Moderate plan
Fifteen amendments a month with a faster response time than Basic. Billed monthly at £35 or annually at £28/month. The recommended option for businesses that update their site regularly as part of how they operate.
What fifteen amendments actually covers
Fifteen amendments supports an active site without counting every small change. Standard requests are actioned within 1–2 business days — faster than Basic.
Thinking about Basic?
Basic and Moderate cost the same per amendment at volume — but Moderate responds faster and leaves room. If you are considering Basic but find yourself making changes weekly, or running promotions and seasonal content regularly, Moderate removes the friction of tracking the allowance.
Unlimited plan
Unlimited small amendments, same or next business day response, monthly check-in available. Billed monthly at £95 or annually at £76/month. For businesses where the site is part of how they operate and they want it moving without counting anything.
What unlimited actually means
Unlimited covers ordinary amendments without restriction — text changes, image swaps, link updates, content edits, contact detail changes, promotional updates. There is no cap to track and no waiting until the allowance resets.
Larger structural work — new pages, new features, significant redesigns — is discussed and scoped separately. The monthly plan covers the day-to-day. That distinction keeps the plan sustainable.
A monthly check-in call is available for businesses that want an active working relationship rather than a reactive one — to plan ahead, review what the site is doing, or talk through what should change.
What this relationship looks like
No system to learn, no queue to join, no weekly batching. Email the request when it comes up. We handle it same day or next business day. If something about the site is working against the business, it gets flagged and discussed — not just completed.
Unlimited works best for businesses that depend on the site operationally, update it frequently, or want the closest ongoing involvement.
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